When AI first came out I was excited for all the possibilities it could bring. Planning my workload, creating images for blog posts and organising my trips. But, as it turns out, creating images of Henry VIII eating ice cream and Richard III surrounded by kittens was fun until I found out that each AI produced image uses up massive environmental resources. The United Nations University, the academic arm of the UN, estimates that each 'typical' AI produced image uses enough energy to power a 10-watt LED lightbulb for 17 minutes. Because all this electronic AI-brain power produces heat, it needs cooling down. In addition to the 17 minutes of a lightbulb being on, 2 tablespoons of water are used to cool down equipment that created that single image. For a more complicated AI produced video, however, you're looking at 4.1 litres of water used. Seems innocent enough? It is, until you realise that hundreds of millions of queries are being sent to the AI computers each day, as we ask it what we should wear to an event, how we should respond to an email and to show us what our garden would look like with a makeover. By 2030, the university warns (just over three years away!), AI's water footprint 'will equal the basic annual domestic water needs of all 1.3 billion people in Sub-Saharan Africa', and its centres will consume '945 terawatt hours of electricity... nearly triple the combined annual electricity use of Pakistan, Bangladesh, and Nigeria... home to more than 650 million people'. There's a very real concern that we simply won't have enough water, or that electricity will be diverted from other important tasks.
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| Photo by Andrea De Santis on Unsplash |
In saying that, the history world is using AI for valuable things. Digitising difficult to read manuscripts, translating from lost languages and cleaning up damaged images and inscriptions all help us learn more about the past. Digital querying of 1,000 page volumes speeds up research. I have used it myself, for a short time. I have never and will never use AI to produce writing, which will be obvious from the odd grammatical error in my Facebook posts which tend to set off a flurry of pearl-clutching among eager-eyed followers. I'm too much of a control freak to hand over the words I want to tell you all to a computer to construct. Those come from the heart. But a historian friend suggested that AI could be used as a powerful search engine. I tried it out, asking it to find me a transcribed online version of a document by giving it a few paraphrased words. We have to deal with a lot of letters and records, we sometimes forget where to find them. Not only did it often find me the exact quotation I was looking for, but gave me the page number, the edition of book it could be found in and also where I could access the source digitally. As a cherry on top, it even offered to construct me a citation I could use. As exciting as this sounds, I always had to cross-check the information it gave me and found it was only right around 70% of the time. Even worse, I was getting grief from my teenage daughters about the environmental effects triggered each time they saw the ChatGPT logo flash up on my laptop.
Probably one of the more worrying aspects of AI use (if we pretend that we don't need water to live), is the fact that to create the images and text that the user asks for, it scours the internet to find similar work and merges it into something 'new'. I waded into a Facebook group recently after someone posted an AI-generated image of a half-naked, busty woman sitting on a beach, asked for praise and called themselves a digital artist. I pointed out, in just one short sentence, that AI only works by stealing other people's photographs and artwork, 'mass scraping' content and repurposing it, imagining maybe that the artist didn't know this. My comment was laughed at, and I was told to get over it because that's how artists have been inspired for hundreds of years. 'It's how we progress', I was told. The icing on the cake? I was told by the artist themselves to keep comments 'respectful'. Working as an artist as well as a writer, I like to think that we'd want to be more 'respectful' to the artists and their work being scraped by AI engines.
Pinsent Tailoring, a hugely successful tailor who creates eighteenth and early nineteenth-century costumes, has also recently taken to social media to share how images of his creations have been repurposed by AI and used in the wider media without credit. Authors have repeatedly expressed concern that asking AI to create a 600-word blog post about the Wars of the Roses is going to scan all the books online that have often taken years and money to research, and provide you with a condensed version without crediting the primary authors or compensating them for their work. I had to stop for a second myself when I saw an obviously-AI-generated photo-realistic portrait of a historical figure shared in a group, which looked suspiciously similar to a hand-drawn portrait I'd created a few years ago and, yep, eagerly posted on the internet.
For me, there are definitely advantages to using AI, and honestly, it's everywhere so we have to find a way around it. We have progressed with technology, although I'd question some of its moral aspects. But instead of creating millions of images and videos for dopamine-inducing likes and views, asking it what we should eat for dinner that night and using up unthinkable quantities of life-providing resources, maybe we should just sip on it. Until we find a way to offset these valid environmental concerns and put in place legal structures that compensate and credit original creators for their work, how about we use it for research, use it sparingly and use our brains for the everyday things we can manage with.
Now everyone, imagine Richard III on a throne petting fluffy kittens. Fun, right?
Sources:
United Nations University: Rising Emissions, Depleting Water and Vanishing Land. Accessed 17 September 2026.
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